The mission of the Service Design groups was to go to
their targets and do some shadowing - be flies on the wall. The ones
working with the Rinteenkulma Shopping Mall -case observed customers in
the mall and drew their paths on the floor plan. This is a method to get
information about customers' moves and bring out objects in need of
improvement. Shadowing is also a way to find out what are the
eye-catching objects in the environment - these spots are documented for
further use in workshops.
Another
half of the group went to Pilke to explore the building both outside
and inside. What feelings the building invokes? How about when you step
in? What do you see, hear, feel, smell? Does the street-view match up to
the services that Pilke offers?
The
Service Design groups continue the work with their cases by bringing
"real customers" in the design processes. There will be different target
groups in tomorrow's workshops. We'll see few methods used in
co-creation! It has something to do with trees (how felicitous for
working on Pilke!) and games...
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